There are events that remain in the collective memory of a community for generations. You don't have to have been there, or even be in the world, to know that Franz Klammer raced to the gold medal in the Olympic downhill on the Patscherkofel on 5 February 1976 in his yellow one-piece suit. Franz Josef I may have climbed the Patscherkofel in 1848, but he became a legend on this mountain. Kaiser Franz Bracket. "Jawoll! 1;45,73 für unseren Franzi Klammer," could be heard from countless TV sets in Austria at the time. In order to be able to follow the national hero Klammer on his devil's ride, the schoolchildren were allowed to stay at home on the day of the men's downhill, just like in 1964. The streets were also empty during this hellish ride. Klammer achieved what many emperors, kings and politicians had failed to do. He united the nation of Austria. "Mi hats obageibtlt von oben bis unten, I hatt nie gedacht, dass i Bestzeit foaKlammer said in Carinthian dialect during the winner's interview. No Tyrolean, nobody is perfect, but the Olympic Games were already saved for the host nation Austria on the second day.

In 1976, the Winter Olympics were held in Innsbruck for the second time. It would actually have been Denver's turn, but due to a referendum on financial and environmental concerns, Colorado withdrew as host. Innsbruck prevailed as host in the second attempt against Lake Placid, Chamoix and Tampere.

It had hosted the Olympics for the first time 12 years earlier. From 29 January to 9 February 1964, Innsbruck was the hub after beating Calgary and Lahti in the bid. A severe lack of snow caused problems for the realisation of several events. It was only with the help of the Austrian army, which brought snow and ice from the high mountains to the competition venues, that the 34 competitions could be organised.

The opening ceremony in the packed Berg Isel Stadium can be clearly seen in archive photos. Unlike the elaborate ceremonies of today's Olympic Games, the procedure in the 1960s was still unspectacular. The Wiltener Stadtmusik, conducted by Sepp Tanzer, delighted the international guests with Tyrolean brass music. As the flags marched in, visitors were able to see the North Korean flag for the first time during the Olympic Games. The Tyrolean marksmen kept a watchful eye on the Olympic flame. Only the Olympic rings were placed over the city's coat of arms as a logo; there was no mascot yet.

The sports competitions were also less professionally organised than today's Olympic Games. The bobsleigh race took place on an artificial ice track for the first time, although not yet in today's Igl ice channel. Some of the ice hockey games were still held in the exhibition hall in a very moderate setting. Skiing competitions, such as the women's slalom and giant slalom, in which the French sisters Christine and Marielle Goitschel won gold and silver in different combinations, took place in the Axamer Lizum. According to official figures, 80,000 spectators watched the spectacle on Mount Isel as the Finn Veikko Kankonnen secured gold in the ski jumping event. In the ice hockey final, the Soviet Union triumphed ahead of Sweden. With 11 gold medals, the USSR also secured first place in the medals table, while Austria sensationally came second with four golds.

The opening of the 1976 Games also took place on Berg Isel. In memory of 1964, two flames were lit on Mount Isel during the opening ceremony. Most of the 37 competitions this time took place at the same venues in Innsbruck, Axams, Igls and Seefeld as in 1964. The ice stadium and ski jumping arena were still suitable for the Olympics. A new artificial ice rink was built in Igls. The Axamer Lizum was given a new standing track to allow the athletes to start on the Hoadl to bring.

In 1976, snow was once again in short supply in the run-up to the event and there were fears once again, but the weather changed at the last moment and Innsbruck was given the white gold. The Schneemanndla round snowman with a carrot nose and Tyrolean hat, the mascot of the 1976 Games was probably a good omen.

The biggest change between the two Olympic Games within twelve years was the status of the athletes. While only amateurs, i.e. athletes who were pursuing a profession, were officially allowed to compete at the first Games, professional athletes were able to compete in 1976.

The transmission and photo quality was also much better than in the first Innsbruck edition. Television had now overtaken radio. The German ski racer Rosi Mittermaier was perfectly staged on her runs to double gold and silver in the women's ski races. The ice hockey tournament was again won by the Soviet Union ahead of Sweden, for the fourth time in a row. The medals table also saw the USSR at the top again, this time ahead of the GDR. Austria only managed to win two gold medals. With Klammer's gold in the downhill, however, this was only a minor matter. The Patscherkofel and Austria's Franzi sind seither untrennbar miteinander verbunden. Und auch wenn die Innsbrucker nicht ganz so sportlich sind, wie sie gerne wären, den Titel der Olympiastadt kann nach zwei Ausgaben plus einer Universiade und den Youth Olympic Games niemand wegdiskutieren.

The city, supported by federal funds, was also very generous with the non-sporting infrastructure for both games. Following the rapid reconstruction of the city after the war, the city was modernised in the run-up to the Games. Innsbruck's first Olympic edition took place during the period of the economic miracle. In 1963, the Olympic Bridge, which connected the west of the city with the competition venues, was built. Until then, Innsbruck's east-west traffic had travelled through the city centre in a complicated manner. The individual streets between Amraser-See-Straße in the east and Bachlechnerstraße in the west, which make up the Südring arterial road today, were only subsequently developed and were previously quiet parts of the suburbs. Meadows and fields characterised the scenery. The comparison of aerial photographs from 1960 and 2020 is fascinating. In Amras, where today the daily Rush Hour abspielt, bis in die 1970er Jahre Bauernhöfe und einzelne Wohnhäuser. In der heutigen Egger-Lienz-Straße beim Westbahnhof verlief das Bahnviadukt der Westbahn. Alte Fotos zeigen die Gleise, daneben Bäume und spielende Kinder. Rund um die heutige Graßmayr junction a new neighbourhood was created almost in passing. The Department stores' forumwhich today houses a cinema, was a sensation and a sign of Innsbruck's modernisation.

An Olympic village was built twice and living space was created that is still in use today. Part of the former village of Arzl, which had belonged to Innsbruck since 1940, was chosen for this purpose. Today's district O-Village in the east of the city functioned as an Olympic village for the athletes during the Games, which was connected to the city centre and the competition venues by the Reichenau Bridge over the Inn. Construction of the first blocks of flats began in the sparsely populated Arzler Au in 1961. The Arzler shooting range, which can still be seen on a map from 1960, was relocated one step further up the valley. Further blocks were added in the 1970s. Today, despite the less tranquil 1960s and 1970s-style tower blocks, O-Dorf is a neighbourhood worth living in thanks to its location on the Inn, the green spaces and the good public transport connections.

Many other buildings in Innsbruck, which were used as infrastructure for the press and media during the Olympics, also date back to the Olympic Games. The PÄDAK Pedagogical Academy in Wilten, the IVB Hall and the Provincial Sports Centre can be considered Olympic heritage. Another legacy of the Olympic Games is something that people are desperately trying to change today: The Olympic-induced growth coincided with the early heyday of the automobile in the 1960s and 1970s.

For Innsbruck, the Olympic Games were not only a starting point for modernity in terms of winter sports and infrastructure. The events also mentally put an end to the stale atmosphere of the grey post-war period and spread a feeling of departure from the status of a provincial nest. It may no longer have been a royal seat as in Maximilian's time, but at least it was back on the international map. Thanks be to Emperor Franz!

The Napoleonic Wars gave the province of Tyrol a national epic and a hero whose splendour still shines today. The reason for this was once again a conflict with its northern neighbour and its allies after 1703. During the Napoleonic Wars, the Kingdom of Bavaria was, as it had been during the War of the Spanish Succession allied with France and was able to conquer Tyrol between 1796 and 1805. Innsbruck was no longer the provincial capital of Tyrol, but only one of many district capitals of the administrative unit Innkreis.

Taxes were increased and powers reduced. Processions and religious festivals of the conservative and pious Tyroleans fell victim to the Enlightenment programme of the new rulers, who were influenced by the French Revolution. Strict Catholics like Father Haspinger were also opposed to measures such as the smallpox vaccinations ordered by the Bavarians. There was great dissatisfaction among large sections of the Tyrolean population.

The spark that set off the powder keg was the conscription of young men for service in the Bavarian-Napoleonic army, although Tyroleans had been in the army since the LandlibellThe law of Emperor Maximilian stipulated that soldiers could only be called up for the defence of their own borders. On 10 April, there was a riot during a conscription in Axams near Innsbruck, which ultimately led to an uprising.

For God, Emperor and Fatherland Tyrolean defence units came together to drive the small army and the Bavarian administrative officials out of Innsbruck. The riflemen were led by Andreas Hofer (1767 - 1810), an innkeeper, wine and horse trader from the South Tyrolean Passeier Valley near Meran. He was supported not only by other Tyroleans such as Father Haspinger, Peter Mayr and Josef Speckbacher, but also by the Habsburg Archduke Johann in the background.

Once in Innsbruck, the marksmen plundered houses, some of whose liberal inhabitants were not entirely averse to the modern Bavarian administration. Some of the citizens would have preferred this fresh wind blowing over from revolutionary France to the conservative Habsburgs. The wild mob was probably more harmful to the city than the Bavarian administrators had been since 1805, and the "liberators" rioted violently against Innsbruck's small Jewish population in particular.

One month later, the Bavarians and French had regained control of Innsbruck. What followed was what was known as the Tyrolean survey under Andreas Hofer, who had meanwhile assumed supreme command of the Tyrolean defence forces, was to go down in the history books. The Tyrolean insurgents were able to carry victory from the battlefield a total of three times. The 3rd battle in August 1809 on Mount Isel is particularly well known. "Innsbruck sees and hears what it has never heard or seen before: a battle of 40,000 combatants...“

For a short time, Andreas Hofer was Tyrol's commander-in-chief in the absence of regular facts, also for civil matters. Innsbruck had to bear the costs of board and lodging for this peasant regiment. The city's liberal and wealthy circles in particular were not happy with the new city rulers. The decrees issued by him as provincial commander were more reminiscent of a theocracy than a 19th century body of laws. Women were only allowed to go out on the streets wearing a chaste veil, dance events were banned and revealing monuments such as the one on the Leopoldsbrunnen nymphs on display were banned from public spaces. Educational agendas were to return to the clergy. Liberals and intellectuals were arrested, but the Praying the rosary to the bid.

In the end, the fourth and final battle on Mount Isel in autumn 1809 resulted in a heavy defeat against the French superiority. The government in Vienna had used the Tyrolean rebels primarily as a tactical bruiser in the war against Napoleon. The Emperor had already had to officially cede the province of Tyrol in the peace treaty of Schönbrunn. Innsbruck was again under Bavarian administration between 1810 and 1814. By this time, Hofer himself was already a man marked by the effects of alcohol. He was captured and executed in Mantua on 20 January 1810.

Der „Fight for freedom" symbolises the Tyrolean self-image to this day. For a long time, Andreas Hofer, the innkeeper from the South Tyrolean Passeier Valley, was regarded as an undisputed hero and the prototype of the Tyrolean who was brave, loyal to his fatherland and steadfast. The underdog who fought back against foreign superiority and unholy customs. In fact, Hofer was probably a charismatic leader, but politically untalented and conservative-clerical, simple-minded. His tactics at the 3rd Battle of Mount Isel "Do not abandon them" (Ann.: You just mustn't let them come up) probably summarises his nature quite well.

In conservative Tyrolean circles such as the Schützen, Hofer is uncritically and cultishly worshipped. Tyrolean marksmanship is a living tradition that has modernised, but is still reactionary in many dark corners. Wiltener, Amraser, Pradler and Höttinger marksmen still march in unison alongside the clergy, traditional costume societies and marching bands in church processions and shoot into the air to keep all evil away from Tyrol and the Catholic Church.

In Tyrol, Andreas Hofer is still used today for all kinds of initiatives and plans. The glorified hero Andreas Hofer was repeatedly invoked, especially during the nationalist period of the 19th century. Hofer was stylised into an icon through paintings, pamphlets and plays. But even today, you can still see the likeness of the head marksman when Tyroleans defend themselves against unwelcome measures by the federal government, the transit regulations of the EU or FC Wacker against foreign football clubs. The motto is then "Man, it's time!". The legend of the Tyrolean farmer who is fit for military service, who tills the fields during the day and trains as a marksman and defender of his homeland at the shooting range in the evening, is often brought out of the drawer to strengthen the "real" Tyrolean identity.

It was only in the last few decades that the arch-conservative and probably overburdened with his task as Tyrolean provincial commander began to be criticised. Spurred on by parts of the Habsburgs and the Catholic Church, he not only wanted to keep the French and Bavarians out of Tyrol, but also the liberal ideas of the Enlightenment.

Many monuments throughout the city commemorate the year 1809. Andreas Hofer and his comrades-in-arms Josef Speckbacher, Peter Mayer, Father Haspinger and Kajetan Sweth were given street names, especially in the Wilten district, which became part of Innsbruck in 1904 and had long been under the administration of the monastery. To this day, the celebrations to mark the anniversary of Andreas Hofer's death on 20 February regularly attract crowds of people from all parts of Tyrol to the city. 

The period between the French Revolution and the Battle of Königgrätz in 1866 was a period of war. The monarchies of Europe, led by the Habsburgs, had declared war on the French Republic. Fears were rife that the motto of the Revolution "Liberté, Égalité, Fraternité" could spread across Europe. A young general named Napoleon Bonaparte was with his italienischen Armee advanced across the Alps as part of the coalition wars and met the Austrian troops there. It was not just a war for territory and power, it was a battle of systems. The Grande Armee of the revolutionary French Republic met the arch-Catholic Habsburgs.

Tyrolean riflemen were involved in the fighting to defend the country's borders against the invading French. Companies such as the Höttinger Schützen, founded in 1796, faced the most advanced and best army in the world at the time. The Cult of the Sacred Heart, which still enjoys great popularity in Tyrol today, dates back to this time. In a hopeless situation, the Tyrolean troops renewed their covenant with the heart of Jesus to ask for protection. It was the abbot of Stams Monastery who petitioned the provincial estates to henceforth organise an annual "das Fest des göttlichen Herzens Jesu mit feierlichem Gottesdienst zu begehen, wenn Tirol von der drohenden Feindesgefahr befreit werde." Every year, the Sacred Heart celebrations were discussed and announced with great pomp in the press. Particularly in the 19th and early 20th centuries, they were an explosive mixture of popular superstition, Catholicism and national resentment against everything French and Italian. Alongside Cranach's Mother of Mercy, the depiction of the heart of Jesus is probably the most popular Christian motif in the Tyrolean region to this day and is emblazoned on the façades of countless houses.

In the war years of 1848, 1859 and 1866, the so-called Italian wars of unification. In the course of the 19th century, at the latest since 1848, there was a veritable national frenzy among young men. Volunteer armies sprang up in all regions of Europe. Students and academics who came together in their associations, gymnasts, marksmen, all wanted to prove their new love of the nation on the battlefield and supported the official armies. Probably the most famous battle of the Wars of unification took place in Solferino near Lake Garda in 1859. Horrified by the bloody events, Henry Durant decided to found the Red Cross. The writer Joseph Roth described the events in the first pages of his classic book, which is well worth reading Radetzkymarsch.

"In the battle of Solferino, he (note: Lieutenant Trotta) commanded a platoon as an infantry lieutenant. The battle had been going on for half an hour. Three paces in front of him he saw the white backs of his soldiers. The first row of his platoon was kneeling, the second was standing. Everyone was cheerful and certain of victory. They had eaten copiously and drunk brandy at the expense and in honour of the emperor, who had been in the field since yesterday. Here and there one fell out of line."

As a garrison town, Innsbruck was an important supply centre. After the Congress of Vienna, the Tyrolean Jägerkorps the k.k. Tiroler Kaiserjägerregiment an elite unit that was deployed in these conflicts. Volunteer units such as the Innsbruck academics or the Stubai Riflemen were fighting in Italy. The media fuelled the atmosphere away from the front line. The "Innsbrucker Zeitung" predigte in ihren Artikeln Kaisertreue und großdeutsch-tirolischen Nationalismus, wetterte gegen das Italienertum und Franzosen und pries den Mut Tiroler Soldaten.

"Die starke Besetzung der Höhen am Ausgange des Valsugana bei Primolano und le Tezze gab schon oft den Innsbrucker-Akademikern I. und den Stubaiern Anlaß, freiwillige Ercur:sionen gegen le Tezze, Fonzago und Fastro, als auch auf das rechte Brenta-Ufer und den Höhen gegen die kleinen Lager von den Sette comuni zu machen...Am 19. schon haben die Stubaier einige Feinde niedergestreckt, als sie sich das erste mal hinunterwagten, indem sie sich ihnen entgegenschlichen..."

The year 1866 was particularly costly for the Austrian Empire, with the loss of Veneto and Lombardy in Italy. At the same time, Prussia took the lead in the German Confederation, the successor organisation to the Holy Roman Empire of the German Nation. For Innsbruck, the withdrawal of the Habsburg Monarchy from the German Confederation meant that it had finally become a city on the western periphery of the empire. The tendency towards so-called Großdeutschen LösungThe idea of statehood together with the German Empire instead of the independent Austrian Empire was more pronounced in Tyrol than in the rest of Austria.

The national aspirations of the individual ethnic groups did not stop at Tyrol, as the Trentino region between Salurn and Riva on Lake Garda also included an Italian-speaking part of the country. In the Tyrolean state parliament, Italian-speaking members of parliament called for so-called Irredentistsmore rights and autonomy for what was then South Tyrol. In Innsbruck, there were repeated tensions and clashes between Italian and German-speaking students. The WallschenThis term for Italians persists to this day and they were considered dishonourable, unreliable and lazy.

With the Tummelplatz, the Pradl military cemetery and the Kaiserjägermuseum on Mount Isel, Innsbruck has several places of remembrance of this time of great loss for the Habsburgs.

One of the most important figures in the town's history was Wilhelm Greil (1850 - 1923). From 1896 to 1923, the businessman held the office of mayor, having previously helped to shape the city's fortunes as deputy mayor. Due to an electoral system based on the right to vote via property classes, large mass parties such as the Social Democrats were not yet able to assert themselves. The second half of the 19th century was characterised by the struggle between liberal and conservative forces in Innsbruck city politics. In contrast to the rest of Tyrol, the conservatives had a hard time in Innsbruck, whose population had been in favour of liberal ideas since the Napoleonic era.

Greil belonged to the "Deutschen Volkspartei", a liberal and national-Great German party. What appears to us today as a contradiction, liberal and national, was a politically common and well-functioning pair of ideas in the 19th century. Pan-Germanism was not a political peculiarity of a radical right-wing minority, but rather a centrist trend, particularly in German-speaking cities of the Reich, which was important in varying forms through almost all parties until after the Second World War. Whoever issues the liberal Innsbrucker Nachrichten of the period around the turn of the century, you will find countless articles in which the common ground between the German Reich and the German-speaking countries was made the topic of the day.

Greil was a skilful politician who operated within the predetermined power structures of his time. He knew how to skilfully manoeuvre around the traditional powers, the monarchy and the clergy, and how to come to terms with them. Under him, the city purchased land with foresight in the spirit of the merchant in order to make projects possible. Under Wilhelm Greil, Innsbruck expanded considerably. The politician Greil was able to rely on the civil servants and town planners Eduard Klingler, Jakob Albert and Theodor Prachensky for the major building projects of the time. In addition to the villas in Saggen, residential buildings were also built in the eastern part of the neighbourhood. Infrastructure projects such as the new town hall in Maria-Theresienstraße in 1897, the Hungerburg railway in 1906 and the Karwendelbahn were realised. Other projects included the renovation of the market square and the construction of the market hall.

Much of what was pioneered in the second half of the 19th century is part of everyday life today. For the people of that time, however, these things were a real sensation and life-changing. The four decades between the economic crisis of 1873 and the First World War were characterised by unprecedented economic growth and rapid modernisation. The city's economy boomed. Businesses were established in Pradl and Wilten, attracting workers. Tourism also brought fresh capital into the city.

His predecessor, Mayor Heinrich Falk (1840 - 1917), had already contributed significantly to the modernisation of the town and the settlement of Saggen. Since 1859, the lighting of the city with gas pipelines had progressed steadily. Between 1887 and 1891, Innsbruck was equipped with a modern high-pressure water pipeline, which could also be used to supply flats on higher floors with fresh water. Wilhelm Greil arranged for the gas works in Pradl and the electricity works in Mühlau to be taken over into municipal ownership. The street lighting was converted to electric light.

Greil was able to secure Innsbrucker Renaissance on patrons from the town's middle classes. Baron Johann von Sieberer donated the old people's asylum and the orphanage in Saggen. Leonhard Lang donated the building, previously used as a hotel, to which the town hall moved from the old town in 1897, in return for the town's promise to build a home for apprentices.

In his last years in office, Greil accompanied Innsbruck through the transition from the Habsburg Monarchy to the Republic, a period characterised above all by hunger, misery, scarcity of resources and insecurity. He was 68 years old when Italian troops occupied the city after the First World War and Tyrol was divided at the Brenner Pass, which was particularly bitter for him as a representative of German nationalism.

In 1928, former mayor Greil died as an honorary citizen of the city of Innsbruck at the age of 78. Wilhelm-Greil-Straße was named after him during his lifetime.

In the 1990s, an Austrian television series caused a scandal. The Piefke Saga written by the Tyrolean author Felix Mitterer, describes the relationship between the German holidaymaker family Sattmann and their hosts in a fictitious Tyrolean holiday resort in four bizarrely amusing episodes. Despite all the scepticism about tourism in its current, sometimes extreme, excesses, it should not be forgotten that tourism was an important factor in Innsbruck and the surrounding area in the 19th century, driving the region's development in the long term, and not just economically.

Initially, it was the mountain peaks of the Alps that attracted visitors. For a long time, the area between Mittenwald in Bavaria and Italy was only a kind of transit corridor. Although Innsbruck's inns and innkeepers were already earning money from merchants and the entourage of the court's aristocratic guests in the Middle Ages and early modern times, there was still no question of tourism as we understand it today. In addition to a growing middle class, this also required a new attitude towards the Alps. For a long time, the mountains had been a pure threat to the people. It was mainly the British who set out to conquer the world's mountains after the oceans. From the late 18th century, the era of Romanticism, news of the natural beauty of the Alps spread through travelogues.

In addition to the alpine attraction, it was the wild and exotic Natives Tirols, die international für Aufsehen sorgten. Der bärtige Revoluzzer namens Andreas Hofer, der es mit seinem Bauernheer geschafft hatte, Napoleons Armee in die Knie zu zwingen, erzeugte bei den Briten, den notorischen Erzfeinden der Franzosen, ebenso großes Interesse wie bei deutschen Nationalisten nördlich der Alpen, die in ihm einen frühen Protodeutschen sahen. Die Tiroler galten als unbeugsamer Menschenschlag, archetypisch und ungezähmt, ähnlich den Germanen unter Arminius, die das Imperium Romanum herausgefordert hatten. Die Beschreibungen Innsbrucks aus der Feder des Autors Beda Weber (1798 – 1858) und andere Reiseberichte in der boomenden Presselandschaft dieser Zeit trugen dazu bei, ein attraktives Bild Innsbrucks zu prägen.

Nun mussten die wilden Alpen nur noch der Masse an Touristen zugänglich gemacht werden, die zwar gerne den frühen Abenteurern auf ihren Expeditionen nacheifern wollten, deren Risikobereitschaft und Fitness mit den Wünschen nicht schritthalten konnten. Der German Alpine Club eröffnete 1869 eine Sektion Innsbruck, nachdem der 1862 Österreichische Alpenverein wenig erfolgreich war. Angetrieben vom großdeutschen Gedanken vieler Mitglieder fusionierten die beiden Institutionen 1873. Der Alpenverein ist bis heute bürgerlich geprägt, sein sozialdemokratisches Pendant sind die Naturfreunde. The network of trails grew through its development, as did the number of huts that could accommodate guests. The Tyrolean theologian Franz Senn (1831 - 1884) and the writer Adolf Pichler (1819 - 1900) were instrumental in surveying Tyrol and creating maps. Contrary to popular belief, the Tyroleans were not born mountaineers, but had to be taught the skills to conquer the mountains. Until then, mountains had been one thing above all: dangerous and arduous in everyday agricultural life. Climbing them had hardly occurred to anyone before. The Alpine clubs also trained mountain guides.

From the turn of the century, skiing came into fashion alongside hiking and mountaineering. There were no lifts yet, and to get up the mountains you had to use the skins that are still glued to touring skis today.

The number of guests increased slowly but surely. In addition to the number of travellers who had an impact on life in the small town of Innsbruck, it was also the internationality of the visitors who gradually gave Innsbruck a new look. New hotels, cafés, inns, shops and means of transport were needed to meet the needs of the guests. The working world of many people changed. In June 1896, the Innsbrucker Nachrichten:

„Der Fremdenverkehr in Innsbruck bezifferte sich im Monat Mai auf 5647 Personen. Darunter befanden sich (außer 2763 Reisenden aus Oesterreich-Ungarn) 1974 Reichsdeutsche, 282 Engländer, 65 Italiener, 68 Franzosen, 53 Amerikaner, 51 Russen und 388 Personen aus verschiedenen anderen Ländern.“

Mit dem Grand Hotel Europa hatte 1869 auch in Innsbruck ein Haus ersten Ranges geöffnet und löste die oft in die Jahre gekommenen Gasthöfe in der Altstadt als die Unterkünfte erster Wahl ab. 1892 folgte mit dem Reformhotel Habsburger Hof ein zweiter großer Betrieb, der mit der Nähe zum Bahnhof warb. Was heute eher als Wettbewerbsnachteil angesehen würde, war zu dieser Zeit ein Verkaufsargument. Bahnhöfe waren die Zentren moderner Städte. Die Bahnhofsplätze waren keine überfüllten Verkehrsknotenpunkte wie heute, sondern mondäne und gepflegte Orte vor den architektonisch anspruchsvoll gestalteten Hallen, in denen die Züge ankamen. Der Habsburg Court konnte seinen Gästen auch bereits elektrisches Licht bieten, eine absolute Sensation.

Innsbruck and the surrounding villages were also known for spa holidays, the predecessor of today's wellness, where wealthy clients recovered from various illnesses in an Alpine environment. The Igler Hof, at that time Grandhotel Igler Hof and the Sporthotel Igls, still partly exude the chic of that time. Michael Obexer, the founder of the spa town of Igls and owner of the Grand Hotel, was a tourism pioneer. There were two spas in Egerdach near Amras and in Mühlau. The facilities were not as well-known as the hotspots of the time in Bad Ischl, Marienbad or Baden near Vienna, as can be seen in old photos and postcards, but the treatments with brine, steam, gymnastics and even magnetism were in line with the standards of the time, some of which are still popular with spa and wellness holidaymakers today. Bad Egerdach near Innsbruck had been known as a healing spring since the 17th century. The spring was said to cure gout, skin diseases, anaemia and even the nervous disorder known in the 19th century as neurasthenia, the predecessor of burnout. The institution's chapel still exists today opposite the SOS Children's Village. The baths in Mühlau have existed since 1768 and were converted into an inn and spa in the style of the time in the course of the 19th century. The former bathing establishment is now a residential building worth seeing in Anton-Rauch-Straße.

1888 gründeten die Profiteure des Fremdenverkehrs in Innsbruck die Commission for the promotion of tourism, den Vorgänger des heutigen Tourismusverbands. Durch vereinte Kräfte in Werbung und Qualitätssicherung bei den Beherbergungsbetrieben hofften die einzelnen Betriebe, den Tourismus weiter anzukurbeln. Ab 1880 sorgten neben Werbung in Zeitungen auch Messen dafür, dass Innsbruck und Tirol international Bekanntheit erlangten.

„Alljährlich mehrt sich die Zahl der überseeischen Pilger, die unser Land und dessen gletscherbekrönte Berge zum Verdrusse unserer freundnachbarlichen Schweizer besuchen und manch klingenden Dollar zurücklassen. Die Engländer fangen an Tirol ebenso interessant zu finden wie die Schweiz, die Zahl der Franzosen und Niederländer, die den Sommer bei uns zubringen, mehrt sich von Jahr zu Jahr.“

Postkarten waren die ersten massentauglichen Influencer der Tourismusgeschichte. Viele Betriebe ließen ihre eigenen Postkarten drucken. Verlage produzierten unzählige Sujets der beliebtesten Sehenswürdigkeiten der Stadt. Es ist interessant zu sehen, was damals als sehenswert galt und auf den Karten abgebildet wurde. Anders als heute waren es vor allem die zeitgenössisch modernen Errungenschaften der Stadt: der Leopoldbrunnen, das Stadtcafé beim Theater, die Kettenbrücke, die Zahnradbahn auf die Hungerburg oder die 1845 eröffnete Stefansbrücke an der Brennerstraße, die als Steinbogen aus Quadern die Sill überquerte, waren die Attraktionen. Auch Andreas Hofer war ein gut funktionierendes Testimonial auf den Postkarten: Der Gasthof Schupfen in dem Andreas Hofer sein Hauptquartier hatte und der Berg Isel mit dem großen Andreas-Hofer-Denkmal waren gerne abgebildete Motive.

1914 gab es in Innsbruck 17 Hotels, die Gäste anlockten. Dazu kamen die Sommer- und Winterfrischler in Igls und dem Stubaital. Der Erste Weltkrieg ließ die erste touristische Welle mit einem Streich versanden. Gerade als sich der Fremdenverkehr Ende der 1920er Jahre langsam wieder erholt hatte, kamen mit der Wirtschaftskrise und Hitlers 1000 Mark blockThe next setback came in 1933, when he tried to put pressure on the Austrian government to end the ban on the NSDAP.

It required the Economic miracle in the 1950s and 1960s to revitalise tourism in Innsbruck after the destruction. After the arduous war years and the reconstruction of the European economy, Tyrol and Innsbruck were able to slowly but steadily establish tourism as a stable source of income. Tourism not only brought in foreign currency, but also enabled the locals to create a new image of themselves both internally and externally. The war enemies of past decades became guests and hosts.

Wer den Beweis benötigt, dass die Innsbrucker stets ein aktives Völkchen waren, könnte das Bild „Winterlandschaft“ des niederländischen Malers Pieter Bruegel (circa 1525 – 1569) aus dem 16. Jahrhundert bemühen. Auf seiner Rückreise von Italien gen Norden hielt der Meister wohl auch in Innsbruck und beobachtete dabei die Bevölkerung beim Eislaufen auf dem zugefrorenen Amraser See. Beda Weber beschrieb in seinem Handbuch für Reisende in Tirol 1851 the leisure habits of the people of Innsbruck, including ice skating on Lake Amras. "The lake not far away (note: Amras), a pool in the mossy area, is used by ice skaters in winter.“

In the Middle Ages and early modern times, leisure and free time for sports such as hunting or riding was primarily a privilege of the nobility. It was not until the changed living conditions of the 19th century that a large proportion of the population, especially in the cities, had something like leisure time for the first time. More and more people no longer worked in agriculture, but as labourers and employees in offices, workshops and factories according to regulated schedules.

The pioneer was the early industrialised England, where workers and employees slowly began to free themselves from the turbo capitalism of early industrialisation. 16-hour days were not only detrimental to workers' health, entrepreneurs also realised that overworking was unprofitable. Healthy and happy workers were better for productivity. Efforts to introduce an 8-hour day had been underway since the 1860s. In 1873, the Austrian book printers pushed through a working day of ten hours. In 1918, Austria switched to a 48-hour week. From 1930, 40 hours per week became the standard working time in industrial companies. People of all classes, no longer just the aristocracy, now had time and energy for hobbies, club life and sporting activities.

In many cases, it was also English tourists who brought sporting trends, disciplines and equipment with them. The financial outlay for the required equipment determined whether the discipline remained the preserve of the middle classes or whether workers could also afford the pleasure. For example, luge was already widespread around the turn of the century, while bobsleigh and skeleton remained elitist sports.

The beginning of organised club sport was made by the ITV, which Innsbrucker Turnvereinwhich was founded in 1849. Gymnastics was the epitome of sport in German-speaking countries. The idea of competition was not in the foreground. Most clubs had a political background. There were Christian, socialist and Greater German sports clubs. They served as a preliminary organisation for political parties and bodies. More or less all clubs had Aryan clauses in their statutes. Jews therefore founded their own sports clubs. The national movement emerged from the German gymnastics clubs, similar to the student fraternities. The members were supposed to train themselves physically in order to fulfil the national body to serve in the best possible way in the event of war. Sedentary occupations, especially academic ones, became more common, and gymnastics served as a means of compensation. If you see the gymnasts performing their exercises and demonstrations in old pictures, the strictly military character of these events is striking. The Greater German agitator Friedrich Ludwig Jahn (1778 - 1852), commonly known as Gymnastics father Jahnwas not only the nation's gymnast, but also the spiritual father of the Lützow Free Corps which went into action against Napoleon as a kind of all-German volunteer army. One of the most famous bon mots attributed to this passionate anti-Semite is "Hatred of everything foreign is a German's duty". In Saggen, Jahnstraße and a small park with a monument commemorate Friedrich Ludwig Jahn.

1883 gründeten die Radfahrer den Verein Bicycle Club. The first bicycle races in France and Great Britain took place in 1869. The English city of Coventry was also a pioneer in the production of the elegant steel steeds, which cost a fortune. In the same year, the Innsbruck press had already reported on the modern means of individual transport when "some gentlemen ventured onto the road with several velocipedes ordered by the Peterlongo company". In 1876, cycling was briefly banned in Innsbruck as accidents had repeatedly occurred. Cycling was also quickly recognised by the state as a form of exercise that could be used for military purposes. A Reich war ministerial decree on this can be found in the press:

„Es ist beabsichtigt, wie in den Vorjahren, auch heuer bei den Uebungen mit vereinigten Waffen Radfahrer zu verwenden… Die Commanden der Infanterie- und Tiroler Jägerregimenter sowie der Feldjäger-Bataillone haben jene Personen, welche als Radfahrer in Evidenz stehen und heuer zur Waffenübung verpflichtet sind, zum Einrücken mit ihrem Fahrrade aufzufordern.“

The Velocipedists siedelten sich 1896 im Rahmen der „Internationalen Ausstellung für körperliche Erziehung, Gesundheitspflege und Sport“ im Saggen nahe der Viaduktbögen mit einer Radrennbahn samt Tribüne an. Neben Radrennen fanden hier bis zum Abriss der Anlage Boxkämpfe und Tennismatches statt. Die Innsbrucker Nachrichten berichteten begeistert von dieser Neuerung, war doch der Radsport bis zu den ersten Autorennen europaweit die beliebteste Sportdisziplin:

„Die Innsbrucker Rennbahn, welche in Verbindung mit der internationalen Ausstellung noch im Laufe der nächsten Wochen eröffnet wird, erhält einen Umfang von 400 Metern bei einer Breite von 6 Metern… Die Velociped-Rennbahn, um deren Errichtung sich der Präsident des Tiroler Radfahrer-Verbandes Herr Staatsbahn-Oberingenieur R. v. Weinong, das Hauptverdienst erworben hat, wird eine der hervorragendsten und besteingerichteten Radfahrbahnen des Continents sein. Am. 29. d. M. (Anm.: Juni 1896) wird auf der Innsbrucker Rennbahn zum erstenmale ein großes internationales Radwettfahren abgehalten, welchem dann in der Zukunft alljährlich regelmäßig Velociped-Preisrennen folgen sollen, was der Förderung des Radfahr-Sports wie auch des Fremdenverkehrs in Innsbruck sicher in bedeutendem Maße nützlich sein wird.“

The footballers had left the umbrella organisation ITV because of the Aryan Law, which forbade matches with teams with Jewish players. In 1903, the Verein Fußball Innsbruckwhich would later become the SVI. At this time, there were already national football matches, for example a 1:1 draw between the ITV team and Bayern Munich. The matches were played on a football pitch in front of the Sieberer orphanage. In Wilten, now part of Innsbruck, in 1910 the SK Wilten. 1913 gründete sich mit Wacker Innsbruck the most successful Tyrolean football club to date, which has won the Austrian championship ten times under different names and has also repeatedly caused a furore internationally.

The second half of the 1920s was a time of emancipation and new beginnings after the horrors of the First World War and the crisis years, which were characterised by inflation and supply shortages. In 1925, the town built a sports centre at the Sillhöfe to meet the growing demand. As early as the 19th century, this area between Wilten, Pradl and Amras at the foot of Mount Isel was a popular excursion destination for Innsbruck residents. The first facility consisted of two football pitches and a cinder track for athletics. The sports fields fell victim to bombing during the Second World War. In the post-war period, the area was used by Innsbruck residents as allotment gardens.

In 1953, the old Tivoli football stadium was opened, where the FC Wacker Innsbruck under various club names until the move to the new home behind the Olympic Stadium in 2000, the club was able to celebrate eight of a total of ten Austrian championship titles.

The first bathing establishment welcomed swimmers from 1833 in the Höttinger in the outdoor pool on the Gießen. Further baths at Büchsenhausen Castle or the separate women's and men's baths next to today's Sillpark area soon followed. The outdoor swimming pool was in a particularly beautiful location Beautiful rest above Ambras Castle, which opened in 1929 shortly after the indoor swimming pool in Pradl was built. The population had grown just as much as the desire for swimming as a leisure activity. In 1961, the sports programme at Tivoli was expanded to include the Freischwimmbad Tivoli erweitert. Abgesehen von einigen Erneuerungen und der Umstrukturierung auf Grund der Wohnanlage Tivoli besteht das Schwimmbad im Kern seit über 60 Jahren nach den Plänen dieser Zeit und gilt als internationales Vorbild für die Gestaltung einer städtischen Freizeitanlage.

In addition to the various summer sports, winter sports also became increasingly popular. Tobogganing was already a popular leisure activity on the hills around Innsbruck in the middle of the 19th century. The first ice rink opened in 1870 as a winter alternative to swimming on the grounds of the open-air swimming pool in the Höttinger Au. Unlike water sports, ice skating was a pleasure that could be enjoyed by men and women together. Instead of meeting up for a Sunday stroll, young couples could meet at the ice rink without their parents present. The ice skating club was founded in 1884 and used the exhibition grounds as an ice rink. With the ice rink in front of the k.u.k. shooting range in Mariahilf, the Lansersee, the Amraser See, the Höttinger Au swimming facility and the Sillkanal in Kohlstatt provided the people of Innsbruck with many opportunities for ice skating. The first ice hockey club, the IEV, was founded as early as 1908.

Skiing, initially a Nordic pastime in the valley, soon spread as a downhill discipline. The Innsbruck Academic Alpine Club was founded in 1893 and two years later organised the first ski race on Tyrolean soil from Sistrans to Ambras Castle. Founded in 1867, the Sports shop Witting in Maria-Theresien-Straße proved its business acumen and was still selling equipment for the well-heeled skiing public before 1900. After St. Anton and Kitzbühel, the first ski centre was founded in 1906. Innsbruck Ski Club. The equipment was simple and for a long time only allowed skiing on relatively flat slopes with a mixture of alpine and Nordic style similar to cross-country skiing. Nevertheless, people dared to whizz down the slopes in Mutters or on the Ferrariwiese. In 1928, two cable cars were installed on the Nordkette and the Patscherkofel, which made skiing significantly more attractive. Skiing achieved its breakthrough as a national sport with the World Ski Championships in Innsbruck in February 1933. On an unmarked course, 10 kilometres and 1500 metres of altitude had to be covered between the Glungezer and Tulfes. The two local heroes Gustav Lantschner and Inge Wersin-Lantschner won several medals in the races, fuelling the hype surrounding alpine winter sports in Innsbruck.

Innsbruck identifiziert sich bis heute sehr stark mit dem Sport. Mit der Fußball-EM 2008, der Radsport-WM 2018 und der Kletter-WM 2018 konnte man an die glorreichen 1930er Jahre mit zwei Skiweltmeisterschaften und die beiden Olympiaden von 1964 und 1976 auch im Spitzensportbereich wieder an die Goldenen Zeiten anknüpfen. Trotzdem ist es weniger der Spitzen- als vielmehr der Breitensport, der dazu beiträgt, aus Innsbruck die selbsternannte Sporthauptstadt Österreichs zu machen. Es gibt kaum einen Innsbrucker, der nicht zumindest den Alpinski anschnallt. Mountainbiken auf den zahlreichen Almen rund um Innsbruck, Skibergsteigen, Sportklettern und Wandern sind überdurchschnittlich populär in der Bevölkerung und fest im Alltag verankert.

If Wilhelm Greil was the mayor of the extension, the Viennese-born Eduard Klingler (1861 - 1916) could be described as its architect. Klingler had a significant influence on the cityscape of Innsbruck. He began working for the state of Tyrol in 1883. In 1889 he joined the municipal building authority, becoming its head in 1902. During this period of economic boom, the city began to expand. The two previously independent neighbouring communities of Pradl and Wilten were incorporated in 1904, which contributed massively to its growth. From 1880 to 1900, Innsbruck's population "only" grew from 20,000 to 26,000 inhabitants, while Wilten tripled from 4,000 to 12,000. 

The rapid increase in population presented the city administration with major challenges. In addition to the quantitative growth caused by the expansion of the city, Innsbruck also "grew" qualitatively in terms of people's quality of life. The city pushed ahead with building activity. Gas, water and electricity began to become standard. Schools and kindergartens had to be built for the new residents. The demands on medicine and thus the clinic grew. In Innsbruck, the commercial academy, the Leitgebschule, the Pradl cemetery, the dermatological clinic on the hospital grounds, the municipal kindergarten in Michael-Gaismair-Straße, the Trainkaserne (note: today a residential building) and the Tyrolean State Conservatory are on Klingler's account as head of the municipal building department. The Ulrichhaus on Mount Isel, which today houses the Alt-Kaiserjäger-Club, is a building in the local style that is well worth seeing.

The first free elections to the Imperial Council for all male citizens in 1907 changed the social rules of the game. The housing that was built in the working-class neighbourhoods was a reflection of a new society. Workers and employees with political voting rights had different needs than subjects without this right. Unlike in rural Tyrol, where farming families and their servants lived in farmhouses as a clan, life in the city came close to the family life we know today. The lifestyle of city dwellers demanded multi-room flats.

However, the social divide manifested itself not only in the functionality of the flats, but also in the architecture. In keeping with the spirit of the time, the projects were designed in the styles of historicism, classicism and Heimatstil. Until the outbreak of the First World War, clear forms, masks, statues and columns were style-defining elements in the design of new buildings. The ideas that architects had of classical Greece and ancient Rome were realised in a sometimes wild mix. Not only public buildings, but also large apartment blocks and even entire streets such as Sonnenburgstraße, Grillparzerstraße, Stafflerstraße, Kaiser-Josef-Straße and Claudiastraße reflect the style of the time.