Archduke Ferdinand II of Austria (1529 - 1595) is one of the most colourful figures in Tyrolean history. His father, Emperor Ferdinand I, gave his son an excellent education. He grew up at the Spanish court of his uncle Emperor Charles V. He spent part of his youth at the court in Innsbruck, which was also influenced by Spain at the time. The years in which Ferdinand received his schooling were the early years of Jesuit influence at the Habsburg courts. At a young age, he travelled through Italy and Burgundy and had become acquainted with a lifestyle at the wealthy courts there that had not yet established itself among the German aristocracy. Ferdinand was what today would be described as a globetrotter, a member of the educated elite or a cosmopolitan. He was considered intelligent, charming and artistic. Among his less eccentric contemporaries, Ferdinand enjoyed a reputation as an immoral and hedonistic libertine. Even during his lifetime, he was rumoured to have organised debauched and immoral orgies.

Ferdinand had taken over the province of Tyrol as sovereign in turbulent times. The mines in Schwaz began to become unprofitable due to the cheap silver from America. The flood of silver from the New World led to inflation. This did not stop him from maintaining an expensive court, while the cost of living rose for the poorer sections of the population. The Italian cities were style-defining in terms of culture, art and architecture. Ferdinand's Tyrolean court was in no way inferior to these cities. His masked balls and parades were legendary. Ferdinand had Innsbruck remodelled in the spirit of the Renaissance. In keeping with the trend of the time, he imitated the Italian aristocratic courts in Florence, Mantua, Ferrara and Milan. Court architect Giovanni Lucchese assisted him in this endeavour. Gone were the days when Germans in the more beautiful cities south of the Alps were regarded as uncivilised, barbaric or even as Pigs were labelled.

But Ambras Castle was not the end of the story. To the west of the town, an archway is a reminder of the Tiergarten, ein Jagdrevier Ferdinands samt Lusthaus entworfen ebenfalls von Lucchese. Damit der Landesfürst sein Wochenenddomizil  erreichen konnte, wurde eine Straße in die sumpfige Höttinger Au gelegt, die die Basis für die heutige Kranebitter Allee bildete. Das Lusthaus wurde 1786 durch den heute als Pulverturm The new building, which houses part of the sports science faculty of the University of Innsbruck, replaced the well-known building. The princely sport of hunting was followed in the former Lusthaus, das der Pulverturm war, die Sportuniversität nach. In der Innenstadt ließ er das fürstliche Comedihaus am heutigen Rennweg errichten. Um Innsbrucks Trinkwasserversorgung zu verbessern, wurde unter Ferdinand die Mühlauerbrücke errichtet, um eine Wasserleitung vom Mühlaubach ins Stadtgebiet zu verlegen.

Ferdinand's politics were also influenced by Italy. Machiavelli wrote his work "Il Principe", which stated that rulers were allowed to do whatever was necessary for their success if they were incompetent and could be deposed. Ferdinand II attempted to do justice to this early absolutist style of leadership and issued a modern set of legal rules for the time with his Tyrolean Provincial Code. The Jesuits, who had arrived in Innsbruck shortly before Ferdinand took office to make life difficult for troublesome reformers and church critics, reorganise the education system and strengthen the church's presence, were given a new church in Silbergasse. It may seem contradictory today that the pleasure-seeking Prince Ferdinand defended the church as a Catholic and counter-reformer, but this was not the case in the late Renaissance period. With his measures against the Jewish population, he was also in line with the Jesuits.

Ferdinand spent a considerable part of his life at Ambras Castle near Innsbruck, where he amassed one of the most valuable collections of works of art and armour in the world.

Ferdinand's first "semi-wild marriage" was to the commoner Philippine Welser. The sovereign is said to have been downright infatuated with his beautiful wife, which is why he disregarded all conventions of the time. Their children were excluded from the succession due to the strict social order of the 16th century. After Philippine Welser died, Ferdinand married the devout Anna Caterina Gonzaga, a 16-year-old princess of Mantua, at the age of 53. However, it seems that the two did not feel much affection for each other, especially as Anna Caterina was a niece of Ferdinand. The Habsburgs were less squeamish about marriages between relatives than they were about the marriage of a nobleman to a commoner. However, he was also "only" able to father three daughters with her. Ferdinand found his final resting place in the Silver Chapel with his first wife.