The last decades of the 19th century were characterised Wilhelminian style in die österreichische Geschichte ein. Nach einer Wirtschaftskrise 1873 begann sich die Stadt im Wiederaufschwung auszudehnen. Von 1880 bis 1900 wuchs Innsbrucks Bevölkerung von 20.000 auf 26.000 Einwohner an. Das 1904 eingemeindete Wilten verdreifachte sich von 4000 auf 12.000. Im Zuge technischer Innovationen veränderte sich auch die Infrastruktur. Gas, Wasser, Elektrizität wurden Teil des Alltags von immer mehr Menschen. Das alte Stadtspital wich dem neuen Krankenhaus. Im Saggen entstanden das Waisenhaus und das Greisenasyl Sieberers. Das erste Telephon Innsbrucks meldete sich 1893 zum Dienst. Um die Jahrhundertwende gab es bereits über 300 Anschlüsse in der Stadt.

Die Gebäude, die in den jungen Stadtvierteln gebaut wurden, waren ein Spiegel dieser neuen Gesellschaft. Unternehmer, Freiberufler, Angestellte und Arbeiter mit politischem Stimmrecht entwickelten andere Bedürfnisse als Untertanen ohne dieses Recht. Anders als im ländlichen Bereich Tirols, wo Bauernfamilien samt Knechten und Mägden in Bauernhäusern im Verbund einer Sippschaft lebten, kam das Leben in der Stadt dem Familienleben, das wir heute kennen, nahe. Der Wohnraum musste dem entsprechen. Der Lifestyle der Städter verlangte nach Mehrzimmerwohnungen und freien Flächen zur Erholung nach der Arbeitszeit. Das wohlhabende Bürgertum bestehend aus Unternehmern und Freiberuflern hatte den Adel zwar noch nicht überholt, den Abstand aber verringert. Sie waren es, die nicht nur private Bauprojekte beauftragten, sondern über ihre Stellung im Gemeinderat auch über öffentliche Bauten entschieden.

The 40 years before the First World War were a kind of gold-rush period for construction companies, craftsmen, master builders and architects. The buildings reflected the world view of their clients. Master builders combined several roles and often replaced the architect. Most clients had very clear ideas about what they wanted. They were not to be breathtaking new creations, but copies and references to existing buildings. In keeping with the spirit of the times, the Innsbruck master builders designed buildings in the styles of historicism, classicism and Tyrolean Heimatstil in accordance with the wishes of their financially strong clients. Clear forms, statues and columns were style-defining elements in the construction of new buildings. The ideas that people had of classical Greece and ancient Rome were realised in a sometimes wild mix of styles. Not only railway stations and public buildings, but also large apartment blocks and entire streets, even churches and cemeteries were built along the old corridors in this design. The upper middle classes showed their penchant for antiquity with neoclassical façades. Catholic traditionalists had images of saints and depictions of Tyrol's regional history painted on the walls of their Heimatstil houses. While neoclassicism dominates in Saggen and Wilten, most of the buildings in Pradl are in the conservative Heimatstil style.

Viele Bauexperten rümpften lange Zeit die Nase über die Bauten der Emporkömmlinge und Neureichen. Heinrich Hammer schrieb in seinem Standardwerk „Kunstgeschichte der Stadt Innsbruck":

"Of course, this first rapid expansion of the city took place in an era that was unfruitful in terms of architectural art, in which architecture, instead of developing an independent, contemporary style, repeated the architectural styles of the past one after the other."

The era of large villas, which imitated the aristocratic residences of days gone by with a bourgeois touch, came to an end after a few wild decades due to a lack of space. Further development of the urban area with individual houses was no longer possible, the space had become too narrow. In 1898, the municipal council decided to authorise only blocks of flats east of Claudiastrasse instead of the villas in the spacious cottage style. The Falkstrasse / Gänsbachstrasse / Bienerstrasse area is still regarded as the Villensaggenthe areas to the east as Blocksaggen. In Wilten and Pradl, this type of development did not even occur. Nevertheless, master builders sealed more and more ground in the gold rush. Albert Gruber gave a cautionary speech on this growth in 1907, in which he warned against uncontrolled growth in urban planning and land speculation.

"It is the most difficult and responsible task facing our city fathers. Up until the 1980s (note: 1880), let's say in view of our circumstances, a certain slow pace was maintained in urban expansion. Since the last 10 years, however, it can be said that cityscapes have been expanding at a tremendous pace. Old houses are being torn down and new ones erected in their place. Of course, if this demolition and construction is carried out haphazardly, without any thought, only for the benefit of the individual, then disasters, so-called architectural crimes, usually occur. In order to prevent such haphazard building, which does not benefit the general public, every city must ensure that individuals cannot do as they please: the city must set a limit to unrestricted speculation in the area of urban expansion. This includes above all land speculation."

A handful of master builders and the Innsbruck building authority accompanied this development in Innsbruck. If Wilhelm Greil is described as the mayor of the expansion, the Viennese-born Eduard Klingler (1861 - 1916) probably deserves the title of its architect. Klingler played a key role in shaping Innsbruck's cityscape in his role as a civil servant and master builder. He began working for the state of Tyrol in 1883. In 1889, he joined the municipal building department, which he headed from 1902. In Innsbruck, the commercial academy, the Leitgebule school, the Pradl cemetery, the dermatological clinic in the hospital area, the municipal kindergarten in Michael-Gaismair-Straße, the Trainkaserne (note: today a residential building), the market hall and the Tyrolean State Conservatory are all attributable to Klingler as head of the building department. The Ulrichhaus on Mount Isel, which is now home to the Alt-Kaiserjäger-Club, is a building worth seeing in the Heimatstil style based on his design.

Perhaps the most important construction office in Innsbruck was Johann Huter & Sons. Johann Huter took over his father's small construction business. In 1856, he acquired the first company premises, the Hutergründeon the Innrain. Three years later, the first prestigious headquarters were built in Meranerstraße. The company registration together with his sons Josef and Peter in 1860 marked the official start of the company that still exists today. Huter & Söhne like many of its competitors, saw itself as a complete service provider. The company had its own brickworks, a cement factory, a joinery and a locksmith's shop as well as a planning office and the actual construction company. In 1906/07, the Huters built their own company headquarters at Kaiser-Josef-Straße 15 in the typical style of the last pre-war years. The stately house combines the Tyrolean Heimatstil surrounded by gardens and nature with neo-Gothic and neo-Romanesque elements. Famous from Huter & Söhne buildings in Innsbruck include the Monastery of Perpetual Adoration, the parish church of St Nicholas and several buildings on Claudiaplatz.

The second big player was Josef Retter. Born in Tyrol, he grew up in the Wachau region. In his early youth, he completed an apprenticeship as a bricklayer before he left the k.k. State Trade School in Vienna and attended the foreman's school in the building trade department. After gaining professional experience in Vienna, Croatia and Bolzano throughout the Danube Monarchy, he was able to open his own construction company in Innsbruck at the age of 29 thanks to his wife's dowry. Like Huter, his company also included a sawmill, a sand and gravel works and a workshop for stonemasonry work. In 1904, he opened his residential and office building at Schöpfstraße 23a, which is still used today as a Rescuer's house is well known. With a new building for the Academic Grammar School and the castle-like school building for the Commercial Academy and the Evangelical Church of Christ in Saggen, the stately Sonnenburg in Wilten and the neo-Gothic Mentlberg Castle on Sieglanger, he realised some of Innsbruck's most outstanding buildings of the period to this day.

Late in life but with a similarly practice-orientated background that was typical of 19th century master builders, Anton Fritz started his construction company in 1888. He grew up remotely in Graun in the Vinschgau Valley. After working as a foreman, plasterer and bricklayer, he decided to attend the trade school in Innsbruck at the age of 36. Talent and luck brought him his breakthrough as a planner with the country-style villa at Karmelitergasse 12. In its heyday, his construction company employed 150 people. In 1912, shortly before the outbreak of the First World War and the resulting slump in the construction industry, he handed over his company to his son Adalbert. Anton Fritz's legacy includes his own home at Müllerstraße 4, the Mader house in Glasmalereistraße and houses on Claudiaplatz and Sonnenburgplatz.

With Carl Kohnle, Carl Albert, Karl Lubomirski and Simon Tommasi, Innsbruck had other master builders who immortalised themselves in the cityscape with buildings typical of the late 19th century. They all made Innsbruck's new streets shine in the prevailing architectural zeitgeist of the last 30 years of the Danube Monarchy. Residential buildings, railway stations, official buildings and churches in the vast empire between the Ukraine and Tyrol looked similar across the board. New trends such as Art Nouveau emerged only hesitantly. In Innsbruck, it was the Munich architect Josef Bachmann who set a new accent in civic design with the redesign of the façade of the Winklerhaus. Building activity came to a halt at the beginning of the First World War. After the war, the era of neoclassical historicism and Heimatstil was finally history. Walks in Saggen and parts of Wilten and Pradl take you back to the Wilhelminian era. Claudiaplatz and Sonnenburgplatz are among the most impressive examples. The building company Huter and Sons still exists today. The company is now located in Sieglanger in Josef-Franz-Huter-Straße, named after the company founder.

Einer der wichtigsten Akteure der Stadtgeschichte war Wilhelm Greil (1850 – 1923). Von 1896 bis 1923 bekleidete der Unternehmer das Amt des Bürgermeisters, nachdem er vorher bereits als Vizebürgermeister die Geschicke der Stadt mitgestaltet hatte. Es war die Zeit des Wachstums, der Eingemeindung ganzer Stadtviertel, technischer Innovationen und neuer Medien. Die vier Jahrzehnte zwischen der Wirtschaftskrise 1873 und dem Ersten Weltkrieg von einem nie dagewesenen Wirtschaftswachstum und einer rasenden Modernisierung gekennzeichnet. Die Wirtschaft der Stadt boomte. Betriebe in den neuen Stadtteilen Pradl und Wilten entstanden und lockten Arbeitskräfte an. Auch der Tourismus brachte frisches Kapital in die Stadt. Die Ansammlung an Menschen auf engstem Raum unter teils prekären Hygieneverhältnissen brachte gleichzeitig aber auch Probleme mit sich. Besonders die Randbezirke der Stadt und die umliegenden Dörfer wurden regelmäßig von Typhus heimgesucht.

Die Innsbrucker Stadtpolitik, in der Greil sich bewegte, war vom Kampf liberaler und konservativer Kräfte geprägt. Die Konservativen hatten es, anders als im restlichen Tirol, schwer in Innsbruck, dessen Bevölkerung seit der Zeit Napoleons liberale Morgenluft geschnuppert hatte. Jede Seite hatte neben Politikern auch Vereine und eigene Zeitungen, um sich Gehör zu verschaffen. Greil war ein geschickter Politiker, der sich innerhalb der vorgegebenen Machtstrukturen seiner Zeit bewegte. Er wusste sich um die traditionellen Kräfte, die Monarchie und den Klerus geschickt zu manövrieren und sich mit ihnen zu arrangieren.

Steuern, Gesellschaftspolitik, Bildungswesen, Wohnbau und die Gestaltung des öffentlichen Raumes wurden mit Leidenschaft und Eifer diskutiert. Bedingt durch eine Wahlordnung, die auf das Stimmrecht über Vermögensklassen aufgebaut war, konnten nur etwa 10% der gesamten Innsbrucker Bevölkerung zur Wahlurne schreiten. Frauen waren prinzipiell ausgeschlossen. Dabei galt das relative Wahlrecht innerhalb der drei Wahlkörper, was so viel heißt wie: The winner takes it all. Massenparteien wie die Sozialdemokraten konnten sich bis zur Wahlrechtsreform der Ersten Republik nicht durchsetzen. Bürgermeister wie Greil konnten auf 100% Rückhalt im Gemeinderat bauen, was die Entscheidungsfindung und Lenkung natürlich erheblich vereinfachte. Bei aller Effizienz, die Innsbrucker Bürgermeister bei oberflächlicher Betrachtung an den Tag legten, sollte man nicht vergessen, dass das nur möglich war, weil sie als Teil einer Elite aus Unternehmern, Handelstreibenden und Freiberuflern ohne nennenswerte Opposition und Rücksichtnahme auf andere Bevölkerungsgruppen wie Arbeitern, Handwerkern und Angestellten in einer Art gewählten Diktatur durchregierten. Das Reichsgemeindegesetz von 1862 verlieh Städten wie Innsbruck und damit den Bürgermeistern größere Befugnisse. Es verwundert kaum, dass die Amtskette, die Greil zu seinem 60. Geburtstag von seinen Kollegen im Gemeinderat verliehen bekam, den Ordensketten des alten Adels erstaunlich ähnelte.

Greil belonged to the "Deutschen Volkspartei", a liberal and national-Great German party. What appears to us today as a contradiction, liberal and national, was a politically common and well-functioning pair of ideas in the 19th century. Pan-Germanism was not a political peculiarity of a radical right-wing minority, but rather a centrist trend, particularly in German-speaking cities of the Reich, which was important in varying forms through almost all parties until after the Second World War. Whoever issues the liberal Innsbrucker Nachrichten of the period around the turn of the century, you will find countless articles in which the common ground between the German Reich and the German-speaking countries was made the topic of the day.

Unter Greils Ägide und dem allgemeinen wirtschaftlichen Aufschwung erweiterte sich Innsbruck im Eiltempo. Er kaufte ganz im Stil eines Kaufmanns vorausschauend Grund an, um Projekte zu ermöglichen. Der Politiker Greil konnte sich bei den großen Bauprojekten der Zeit auf die Beamten und Stadtplaner Eduard Klingler, Jakob Albert und Theodor Prachensky stützen. Infrastrukturprojekte wie das neue Rathaus in der Maria-Theresienstraße 1897, die Hungerburgbahn 1906 und die Karwendelbahn were realised. Other milestones included the renovation of the market square and the construction of the market hall.

Neben den sichtbaren, prestigeträchtigen Großprojekten entstanden in den letzten Jahrzehnten des 19. Jahrhunderts aber viele unauffällige Revolutionen. Vieles, was in der zweiten Hälfte des 19. Jahrhunderts vorangetrieben wurde, gehört heute zum Alltag. Für die Menschen dieser Zeit waren diese Dinge aber eine echte Sensation und lebensverändernd. Bereits Greils Vorgänger Bürgermeister Heinrich Falk (1840 – 1917) hatte erheblich zur Modernisierung der Stadt und zur Besiedelung des Saggen beigetragen. Seit 1859 war die Beleuchtung der Stadt mit Gasrohrleitungen stetig vorangeschritten. Mit dem Wachstum der Stadt und der Modernisierung wurden die Senkgruben, die in Hinterhöfen der Häuser als Abort dienten und nach Entleerung an umliegende Landwirte als Dünger verkauft wurden, zu einer Unzumutbarkeit für immer mehr Menschen. 1880 wurde das Raggeln, so der Name im Volksmund für die Entleerung der Aborte, in den Verantwortungsbereich der Stadt übertragen. Zwei pneumatische Maschinen sollten den Vorgang zumindest etwas hygienischer gestalten. Zwischen 1887 und 1891 wurde Innsbruck mit einer modernen Hochdruckwasserleitung ausgestattet, über die auch Wohnungen in höher gelegenen Stockwerken mit frischem Wasser versorgt werden konnten. Wer auf sich hielt und es sich leisten konnte, hatte damit erstmals die Gelegenheit eine Spültoilette im Eigenheim zu installieren.

Greil setzte diesen Feldzug der Modernisierung fort. Nach jahrzehntelangen Diskussionen wurde 1903 mit dem Bau einer modernen Schwemmkanalisation begonnen. Ausgehend von der Innenstadt wurden immer mehr Stadtteile an diesen heute alltäglichen Luxus angeschlossen. 1908 waren nur die Koatlackler Mariahilf und St. Nikolaus nicht an das Kanalsystem angeschlossen. Auch der neue Schlachthof im Saggen erhöhte Hygiene und Sauberkeit in der Stadt. Schlecht kontrollierte Hofschlachtungen gehörten mit wenigen Ausnahmen der Vergangenheit an. Das Vieh kam im Zug am Sillspitz an und wurde in der modernen Anlage fachgerecht geschlachtet. Greil überführte auch das Gaswerk in Pradl und das Elektrizitätswerk in Mühlau in städtischen Besitz. Die Straßenbeleuchtung wurde im 20. Jahrhundert von den Gaslaternen auf elektrisches Licht umgestellt. 1888 übersiedelte das Krankenhaus von der Maria-Theresienstraße an seinen heutigen Standort.

Bürgermeister und Gemeinderat konnten sich bei dieser Innsbrucker Renaissance neben der wachsenden Wirtschaftskraft in der Vorkriegszeit auch auf Mäzen aus dem Bürgertum stützen. Waren technische Neuerungen und Infrastruktur Sache der Liberalen, verblieb die Fürsorge der Ärmsten weiterhin bei klerikal gesinnten Kräften, wenn auch nicht mehr bei der Kirche selbst. Freiherr Johann von Sieberer stiftete das Greisenasyl und das Waisenhaus im Saggen. Leonhard Lang stiftete das Gebäude, das vorher als Hotel genutzt wurde, in das das Rathaus von der Altstadt 1897 übersiedelte, gegen das Versprechen der Stadt ein Lehrlingsheim zu bauen.

Im Gegensatz zur boomenden Vorkriegsära war die Zeit nach 1914 vom Krisenmanagement geprägt. In seinen letzten Amtsjahren begleitete Greil Innsbruck am Übergang von der Habsburgermonarchie zur Republik durch Jahre, die vor allem durch Hunger, Elend, Mittelknappheit und Unsicherheit geprägt waren. Er war 68 Jahre alt, als italienische Truppen nach dem Ersten Weltkrieg die Stadt besetzten und Tirol am Brenner geteilt wurde, was für ihn als Vertreter des Deutschnationalismus besonders bitter war.

In 1928, former mayor Greil died as an honorary citizen of the city of Innsbruck at the age of 78. Wilhelm-Greil-Straße was named after him during his lifetime.

In the 15th century, the first early form of industrialisation began to develop in Innsbruck. Bell and weapon founders such as the Löfflers set up factories in Hötting, Mühlau and Dreiheiligen, which were among the leading factories of their time. Although entrepreneurs were not of noble blood, they often had more capital at their disposal than the aristocracy. The old hierarchies still existed, but were beginning to become at least somewhat fragile. Industry not only changed the rules of the social game with the influx of new workers and their families, it also had an impact on the appearance of Innsbruck. Unlike the farmers, the labourers were not the subjects of any master. They brought new fashions with them and dressed differently. Capital from outside came into the city. Houses and churches were built for the newly arrived subjects. The large workshops changed the smell and sound of the city. The smelting works were loud, the smoke from the furnaces polluted the air.

The second wave of industrialisation came late in Innsbruck compared to other European regions. The Small craftThe town's former craft businesses, which were organised in guilds, came under pressure from the achievements of modern goods production. In St. Nikolaus, Wilten, Mühlau and Pradl, modern factories were built along the Mühlbach stream and the Sill Canal. Many innovative company founders came from outside Innsbruck. Peter Walde, who moved to Innsbruck from Lusatia, founded his company in 1777 in what is now Innstrasse 23, producing products made from fat, such as tallow candles and soaps. Eight generations later, Walde is still one of the oldest family businesses in Austria. Today, you can buy the result of centuries of tradition in soap and candle form in the listed headquarters with its Gothic vaults. In 1838, the spinning machine arrived via the Dornbirn company Herrburger & Rhomberg over the Arlberg to Pradl. H&R had acquired a plot of land on the Sillgründe. Thanks to the river's water power, the site was ideal for the heavy machinery used in the textile industry. In addition to the traditional sheep's wool, cotton was now also processed.

Just like 400 years earlier, the Second Industrial Revolution changed the city forever. Neighbourhoods such as Mühlau, Pradl and Wilten grew rapidly. The factories were often located in the centre of residential areas. Over 20 factories used the Sill Canal around 1900, and the noise and exhaust fumes from the engines were hell for the neighbours, as a newspaper article from 1912 shows:

„Entrüstung ruft bei den Bewohnern des nächst dem Hauptbahnhofe gelegenen Stadtteiles der seit einiger Zeit in der hibler´schen Feigenkaffeefabrik aufgestellte Explosionsmotor hervor. Der Lärm, welchen diese Maschine fast den ganzen Tag ununterbrochen verbreitet, stört die ganz Umgebung in der empfindlichsten Weise und muß die umliegenden Wohnungen entwerten. In den am Bahnhofplatze liegenden Hotels sind die früher so gesuchten und beliebten Gartenzimmer kaum mehr zu vermieten. Noch schlimmer als der ruhestörende Lärm aber ist der Qualm und Gestank der neuen Maschine…“

Many members of the lesser nobility also invested the money from the 1848 land relief in industry and business. The increasing demand for labour was met by former farmhands and farmers without land. While the new wealthy entrepreneurial class had villas built in Wilten, Pradl and Saggen and middle-class employees lived in apartment buildings in the same neighbourhoods, the workers were housed in workers' hostels and mass accommodation. Some worked in businesses such as the gas works, the quarry or in one of the factories, while others consumed the wealth. Shifts of 12 hours in cramped, noisy and sooty conditions demanded everything from the workers. Child labour was not banned until the 1840s. Women earned only a fraction of what men were paid. Workers often lived in tenements built by their employers and were at their mercy due to the lack of labour laws. There was neither social security nor unemployment insurance. Those who were unable to work had to rely on the welfare organisations of their home town. It should be noted that this everyday life of the labourers, which we find terrifying, was no different from the working conditions in the villages, but developed from them. Child labour, inequality and precarious working conditions were also the norm in agriculture.

However, industrialisation did not only affect everyday material life. Innsbruck experienced the kind of gentrification that can be observed today in trendy urban neighbourhoods such as Prenzlauer Berg in Berlin. The change from the rural life of the village to the city involved more than just a change of location. In one of his texts, the Innsbruck writer Josef Leitgeb tells us how people experienced the urbanisation of what was once a rural area:

„…viel fremdes, billig gekleidetes Volk, in wachsenden Wohnblocks zusammengedrängt, morgens, mittags und abends die Straßen füllend, wenn es zur Arbeit ging oder von ihr kam, aus Werkstätten, Läden, Fabriken, vom Bahndienst, die Gesichter oft blaß und vorzeitig alternd, in Haltung, Sprache und Kleidung nichts Persönliches mehr, sondern ein Allgemeines, massenhaft Wiederholtes und Wiederholbares: städtischer Arbeitsmensch. Bahnhof und Gaswerk erschienen als Kern dieser neuen, unsäglich fremden Landschaft.“

For many Innsbruck residents, the revolutionary year of 1848 and the new economic circumstances led to bourgeoisie. There were always stories of people who rose through the ranks with hard work, luck, talent and a little financial start-up aid. Well-known Innsbruck examples outside the hotel and catering industry that still exist today are the Tyrolean stained glass business, the Hörtnagl grocery store and the Walde soap factory. Successful entrepreneurs took over the former role of the aristocratic landlords. Together with the numerous academics, they formed a new class that also gained more and more political influence. Beda Weber wrote about this in 1851:

„Their social circles are without constraint, and there is a distinctly metropolitan flavour that is not so easy to find elsewhere in Tyrol."

The workers also became bourgeois. While the landlord in the countryside was still master of the private lives of his farmhands and maidservants and was able to determine their lifestyle up to and including sexuality via the release for marriage, the labourers were now at least somewhat freer individually. They were poorly paid, but at least they now received their own wages instead of board and lodging and were able to organise their private affairs for themselves without the landlord's guardianship.

Innsbruck is not a traditional working-class city. Nevertheless, Tyrol never saw the formation of a significant labour movement as in Vienna. Innsbruck has always been predominantly a commercial and university city. Although there were social democrats and a handful of communists, the number of workers was always too small to really make a difference. May Day marches are only attended by the majority of people for cheap schnitzel and free beer. There are hardly any other memorials to industrialisation and the achievements of the working class. In St.-Nikolaus-Gasse and in many tenement houses in Wilten and Pradl, a few houses have been preserved that give an impression of the everyday life of Innsbruck's working class.

The veneration of saints and popular piety always walked a fine line between faith, superstition and magic. In the Alps, where people were more exposed to the almost inexplicable environment than in other regions, this form of faith took on remarkable and often bizarre forms. Saints were invoked for help with various everyday tasks. St Anne was supposed to protect the house and hearth, while St Notburga of Rattenberg, who was particularly popular in Tyrol, was prayed to for a good harvest. When fertilisers and agricultural machinery were increasingly used for this purpose, she rose to become the patron saint of women wearing traditional costumes. Miners entrusted their fate in their dangerous job underground to St Barbara and St Bernard. The chapel at the manor houses in Halltal near Innsbruck provides a fascinating insight into the world of faith between Begging spirit and worship of various local patron saints. The saint who still outshines all others in terms of veneration is Mary. From the consecration of herbs at the Assumption of Mary to the right-turning water in Maria Waldrast at the foot of the Serles and votive images in churches and chapels, she is a favourite permanent guest in popular piety. If you take a careful stroll through Innsbruck, you will find a special image on the facades of buildings time and again: the Gnadenbild Mariahilf by Lucas Cranach (ca. 1472 - 1553).

Cranach's Madonna is one of the most popular and most frequently copied depictions of Mary in the Alpine region. The painting is a reinterpretation of the classic iconographic Mother of God. Similar to the Mona Lisa da Vinci, which was painted at a similar time, Mary smiles mischievously at the viewer. Cranach dispensed with any form of sacralisation such as a crescent moon or halo and has her appear in contemporary everyday clothing. The red-blonde hair of mother and child transports her from Palestine to Europe. The saint and virgin Mary became an ordinary woman with a child from the upper middle class of the 16th century.

The creation, journey and veneration of the Mariahilf miraculous image tell the story of the Reformation, Counter-Reformation and popular piety in the German lands in miniature. The odyssey of the painting, which measures just 78 x 47 cm, began in what is now Thuringia at the royal court, one of the cultural centres of Europe at the time. Elector Frederick III of Saxony (1463 - 1525) was a pious man. He owned one of the most extensive collections of relics of the time. Despite his deep roots in the popular belief in relics and his pronounced penchant for Marian devotion, he supported Martin Luther in 1518 not only for religious reasons, but also for reasons of power politics. Free passage from the powerful prince and accommodation at Wartburg Castle enabled Luther to work on the German translation of the Holy Scriptures and his vision of a new, reformed church.

As was customary at the time, Frederick also had an art director in his entourage. Lucas Cranach had been court painter in Wittenberg since 1515. Like other painters of his time, Cranach was not only extremely productive, but also extremely enterprising. In addition to his artistic activities, he ran a pharmacy and a wine tavern in Wittenberg. Thanks to his financial prosperity and reputation, he was mayor of the town from 1528. Cranach was regarded as a quick painter with a great output. He recognised art as a medium for capturing and disseminating the spirit of the times. Like Albrecht Dürer, he created popular works with a wide reach. His portraits of the high society of the time still characterise our image of celebrities today, such as those of his employer Frederick, Maximilian I, Martin Luther and his colleague Dürer.

Cranach and the church critics Philipp Melanchthon and Martin Luther met at Wittenberg Castle. It was through this acquaintance at the latest that the artist became a supporter of the new, reformed Christianity, which did not yet have an official manifestation. The ambiguities in the religious beliefs and practices of this period before the official schism are reflected in Cranach's works. Despite Luther and Melanchthon's rejection of the veneration of saints, the cult of the Virgin Mary and iconographic representations in churches, Cranach continued to paint for his patrons according to their taste.

Just as unclear as the transition from one denomination to another in the 16th century is the date of origin of the The miraculous image of Mariahilf. Cranach painted it sometime between 1510 and 1537 either for the household of Frederick's sister-in-law, Duchess Barbara of Saxony, or for the Church of the Holy Cross in Dresden. Art experts are still divided today. The friendship between Cranach and Martin Luther suggests that Cranach painted it after his conversion to Lutheranism and that this secularised depiction of a mother and child is an expression of a new religious world view. However, it is entirely possible that the business-minded artist painted the picture without any ideological background, but as an expression of the fashion of the time even before Luther's arrival in Wittenberg.

After Frederick's death, Cranach entered the service of his successor, John Frederick I of Saxony. When his employer was taken prisoner by the emperor after the Battle of Mühlberg in 1547, court painter Cranach followed him to Augsburg and Innsbruck despite his advanced age. After five years in the wake of the hostage, who was probably housed in luxury, Cranach returned to Wittenberg, where he succumbed to his biblical age by the standards of the time.

The Gnadenbild Mariahilf was transferred to the Kunstkammer of the Saxon sovereign during the turbulent years of the confessional wars, probably to save it from destruction by zealous iconoclasts. Almost 65 years later, like its creator before it, it was to find its way to Innsbruck along winding paths. When the art-loving Bishop of Passau from the House of Habsburg was a guest at court in Dresden in 1611, he chose Cranach's miraculous painting as a gift and took it with him to his prince-bishop's residence on the Danube. His cathedral dean saw it there and was so impressed that he had a copy made for his home altar. A pilgrimage cult quickly developed around the picture.

When the Bishop of Passau became Archduke Leopold V of Austria and Prince of Tyrol seven years later, the popular painting moved with its owner to the court in Innsbruck. In order to protect the city during the Thirty Years' War, the painting was frequently taken from the court chapel and displayed for public veneration. During these mass prayers, the desperate population of Innsbruck shouted a loud "Mary Help" at the small painting, a practice that had become part of popular belief thanks to the Jesuits. In 1647, at the moment of greatest need, the Tyrolean estates swore to build a church around the painting to protect the country from devastation by Bavarian and Swedish troops. The fact that the reformed depiction of St Mary, painted by a friend of Martin Luther, was invoked to protect the city from Protestant troops is probably not without a certain irony.

Although the Mariahilf church was built, the painting was exhibited in 1650 in the parish church of St Jakob within the safe city walls. The newly built church received a copy made by Michael Waldmann. It was not to be the last of its kind. The motif and Cranach's depiction of the Mother of God became extremely popular and can still be found today not only in churches but also on countless private houses. Art became a mass phenomenon through these copies. The image of the Virgin Mary had migrated from the private property of the Saxon prince to the public sphere. Centuries before Andy Warhol and Roy Lichtenstein, Cranach and Dürer had become widely copied artists and their paintings had become part of public space and everyday life. The original of the The miraculous image of Mariahilf may hang in St Jacob's Cathedral, but the copy and the parish that grew up around it gave its name to an entire district.